The report highlights that viewers are not entirely satisfied with the advertising or how it is displayed. Only 15% are very satisfied.
62% of the respondent ages 18-24 have abandoned an ad-supported service because of a poor ad experience
Europe has a higher percentage of people that prefer ads relevant to the content they are watching, while the USA prefer a combination of ads based on personal interest and the content they are watching..
“The ability to better serve our audiences based on understanding key content characteristics, like mood, will change the way we deliver content to our subscribers. Given Vionlabs' industry-first technology, we've signed up to work with this platform for years to come.”
Dr. Jörg Richartz, Head of TV Strategy & Business Development, Deutsche Telekom