We have divided the viewer’s journey into three stages:
pre-watching, watching, and post-watching.

Pre-watching is defined as a viewer trying to find what to watch. Watching is defined as a viewer consuming the selected content. Lastly, post-watching is defined as a viewer who has just finished watching something.

 

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Visual Discovery & Binge Watching

In this three-part report, we focus on the journey that a viewer goes through as they consume content. 

Our aim is to better understand what consumers' frustrations are and what is needed to maximize entertainment value for them.

 

Get the free report here: